Medical Outreach Ministries - Communicating Effectively with the Community
Name of Team Captain: Clay McInnis
Team Member Names: Mason Brown, Neal Hughes, Glenn Crumpton, Darryl Parker, Julie Traugott, Allison Guice
Agency Assisted: Medical Outreach Ministries (MOM)
Project’s Thematic Area: Poverty & the Less Fortunate
Project Location: 1401 E. South Blvd., Montgomery, AL 36116
Date(s) of Implementation: October through December, 2017
Duration of Project: Three Months
Who was served by the project?
The project served current and potential MOM patients. MOM provides free healthcare to patients in Montgomery, Elmore, and Autauga counties between the ages of 19 and 64 that fall below 200% of the federal poverty level but do not qualify for Medicaid.
How many people benefitted from this project?
Approximately 1,200 MOM patients benefitted from this project. Additional beneficiaries include current and potential staff, volunteers, and donors.
Final Project Description:
The project involved a coordinated effort to increase awareness and clearly communicate the purpose and services offered by Medical Outreach Ministries (MOM). The project specifically included a brand new website, social media presence, and video campaign.
What is the vision for the future of the project:
The creation of the website and social media outlets give MOM a platform to utilize for future updates and campaigns.
Describe exactly how your project was implemented.
The team met with MOM’s Executive Director, Nancy Hogan, to refine the vision for the project. A grant through Serquest was secured to fund the video campaign. A professional videographer, Caleb Hawk of Two Hawks Production, was engaged to create video content to be used in the video campaign. An employee of MOM, Ashley Rhodes, was engaged to design and build a brand new website. The website was built on Squarespace, a user friendly platform that will greatly improve the staff’s ability to maintain and update the website, as needed. The website provides relevant information for current and potential patients and donors. A social media campaign was created and launched that uses the newly created video content to drive traffic to the newly created website. Each component of this project has been coordinated in order to present a streamlined image of MOM and the organization’s purpose and services offered are clearly communicated.
How many volunteer hours were devoted to this project?
Approximately 50 hours