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TorchBearers Xi - Project Team 5

Hope Inspired Ministries (HIM) PSA

Name of Team Captain:  Marissa Davis

Team Member Names:  Ashley Wright, Danny Weston, James Daniels, Patrick Hart, Pui See Chung

Agency Assisted:  Hope Inspired Ministries

Agency Contact:  Karen Boan

Project’s Thematic Area: Civic Engagement, Community Improvement, Poverty & the Less Fortunate

Project Location: Mass Communication Media, Hope Inspired Ministries Campus, Country Club Shopping Center, Storage garage parking lot located across Coliseum Boulevard from the HIM Campus#@#_WA_-_CURSOR_-_POINT_#@#

Date(s) of Implementation: To be determined by media outlets and HIM

Duration of Project: Planning - 5 months, Shooting and editing - 1 month

Who was served by the project?

The impoverished communities of Montgomery and Birmingham, AL

How many people benefited?

Indeterminable at this time; would be calculated by studying the increase in enrollment in HIM courses.

Final project description: A PSA was created for use by Hope Inspired Ministries (HIM) in both their Montgomery and Birmingham markets. The PSA is currently worded for their Montgomery market, but could be easily adapted to be used in Birmingham as well. The PSA outlines how HIM transforms the lives of those who enroll in their course and gives a call-to-action driving viewers to contact the ministry.

What is the vision for the future of the project?

The future of the project includes the use of the PSA by television media companies and the possible extended use of the PSA in HIM's Birmingham market as well as on social media and HIM's website. There is also an outlined planned for a potential second PSA to be used to target a differen demographic. Apart from the PSA, the voiceover for the PSA can be used as a radio advertisement.

Describe exactly how your project was implemented.

The PSA will be utilized to drive the enrollment in HIM courses through use on television media outlets. Our group is currently in the process of contracting the use of the PSA with select television media outlets.

How many volunteer hours were devoted to this project? (Total - everyone on the team; start to finish)

From our Torchbearers team: 6, Outside of our team: 5 actors

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